Behaviour Lab: The Science of Change

Human behaviour is at the heart of every environmental challenge

We created the problem; we can create the solution. As we face the triple planetary crisis, leveraging the insights from the behavioural sciences is critical to drive systemic change.

The Behaviour Lab works with policymakers, business leaders, and project implementers, to leverage scientific evidence, strategic insight, and real-world experience in addressing plastic pollution. We provide support and guidance for evidence-driven policy formulation and innovative intervention design.

Together, we develop, test, and refine behaviourally informed solutions to some of the most challenging environmental issues. Whether it’s smarter policies that meet people where they are, helping to bridge silos between implementers, or turning local wins into global stories of inspiration, Behaviour Lab is here to develop people-centred strategies for a resilient and sustainable future.

We are grateful to the Behaviour Lab members, each of whom brings a unique regional or global perspective to bear on the challenges of plastic consumption and waste in the ASEAN region.

Resources

A living library of behaviour change studies, reports, cases, and archived webinars from across ASEAN+3 and beyond that provides users with the scientific knowledge they need to develop behaviourally-informed policies and interventions.

Events